Source: Quantic Foundry Summary of findings Lastly, we are unaware if the publishers utilise this model as well, but here at Creadits we have seen much success in helping our gaming clients conceptualise based on this model. Secondly, the Quantic Foundry Gamer Motivation Model will be used to convey the idea that advertisers are aware of user motivations, and utilise it to come up with creative strategies. This way, marketing communication can be aligned with the specific target audience.įirstly, this analysis is based on Creadits’ own hypothesis, and not on actual data from the game publisher. In the present climate, both game design and ad design are being produced with gamer motivations in mind. As such, commonly used marketing strategies in the gaming industry are no longer as effective.īeyond traditional advertising concepts, Rise of Kingdoms target potential gamers with interest in the genre by delving deeper into their motivations. Hypothesis: Rise of Kingdoms on building successful ads with gamer motivations in mindĪvid players of simulation games (SLG) are increasingly discerning when it comes to discovering new games to play.

Rise of kingdoms ads